Is your service one of the 1st to be cut when customers begin cycling through vendors and service providers in an effort to tighten their belts? With Consumer Confidence near a 2-Year low, it's important now more than ever to consider the performance of your value delivery system. If not the system, at a minimum consider the perceived value of your service to your clients and prospects.
If you offer a service in a highly competitive market and your customers and prospects can't easily identify the unique value you offer them, then you may need to reconsider your priorities.
For most businesses, competing on price isn't an option because there will always be bigger, more established competitors who can tolerate lower margins and in some cases none at all for long periods of time. When evaluating your value proposition, remember, the web and mobile channels present cost effective and engaging opportunities to deliver value to customers and prospects in touch economic times.
